Description
COURSE CONTENT
UNIT I: HISTORY OF FITNESS – WORLD & INDIA
- History of Organized Fitness – World and India
- Ancient till 19th Century
- 20th Century
- 21st Century till date
UNIT II: BELIEFS & PRACTICES OF FITNESS CONSUMERS
- Definition of Activity, Exercise and Sport
- Personal Values
- Reasons for Exercise & Sport
- Level of Fitness Awareness in Western, Far Eastern and South / Mid / South East Asian Society
- Level of Fitness Awareness in Indian Society
- Level of Fitness Awareness as a significant stimulator for engaging in Exercise & Sport
- Profile of prospective Consumer
- Physical Activity in practice / real life – Western, Far Eastern and South / Mid / South East Asian Society
- Implementable conclusions from research in Western, Far Eastern and South / Mid / South East Asian Society: Beliefs & Behaviour with reference to Physical Fitness Action
- Consumer Attitudes in Western, Far Eastern and South / Mid / South East Asian Society
- Consumer Attitudes in India
UNIT III: MEMBERSHIPS
- Customers
- Members
- Consumers
- Types of Memberships
- Membership Duration
- Membership Contracts
- Pricing
- Reasons for Enrolment, Retention, Attrition
UNIT IV: MARKETING, BRANDING & SALES
- Marketing Pathways
- Branding in Fitness Industry
- Sales Techniques
- Membership Sales Arithmetic
- Memberships Sales Phases
- Individual Membership Sales
- Corporate Membership Sales
- On-site Membership Sales
- Off-site Membership Sales
- Guided Tours for Members
- Digital Prospecting and Sales
UNIT V: MEMBERSHIP SWERVICE – BUILDING A PRODUCT
- Membership Retention
- Membership Attrition
- Factors affecting Retention and Attrition
- Creating Service Culture
- Creating Membership Experiences
- Fitness Assessment & Periodization
UNIT VI: BUSINESS OF FITNESS
- Business Operating Models
- Build a Club? Or, buy it?
- What makes a Club Great?
- Financial Models – accrual and cash accounting
- Budgeting, Forecasting, Generating Profitability
- Funding Business – raising capital, buying / selling club, leasing and sale leasebacks
UNIT VII: HUMAN RESOURCES
- Employees v/s contractors
- On-site, Off-site employees
- Compensation for different positions
- Permanent Employees v/s Freelancers (Personal Training)
- Employees’ Pre-requirements, Skill Sets
- HR alignment in Single Unit Clubs, Multi-Branch / Franchisee Operations
- Recruiting Selecting Team Leaders
- Developing Contracts for Function Roles & Responsibilities, Compensation and other Terms & Conditions
- Risk Management to Reduce Employee and Business Risk
- Risk Management to Reduce Member and Business Risk
- Emergency Response
- Fire and other “Acts of God”, Law & Order Situations
- First Aid CPR AED
- Establishing protocols & drills
- Legal Issues – documentation, licences
UNIT VIII: FACILITIES & EQUIPMENT
- Types of Facilities
- Spaces with Facility
- Design and Construction Process
- Costs Associated with Design and Construction
- Examples of Facility Areas Around the World
- In India
- Cardiovascular Equipment
- Strength Training Equipment
- Free Weights
- Frequently Used Equipment
- Purchase or Lease Equipment
- Layout of the Equipment – one common room or different compartments?
UNIT IX: FRONT OFFICE OPERATIONS
- Standard Operating Procedures
- Reception
- Sales Effort
- Fitness Assessment
- Fitness Exercise – Fitness and Group Exercise
- Child Care and support services – valet, concierge, etc
- Sports Activities / Departments
UNIT X: BACK OFFICE OPERATIONS
- Accounting
- Housekeeping
- Maintenance
- Laundry
- Lockers and Changing Areas
UNIT XI: CLUB SPAS
- Types of Spas
- Facilities and Features
- Spa Equipment
- Spa Service Packages
- Spa Financials
- Spa Staffing
UNIT XII: CASE STUDIES
- Member Profiles
- Member-Member Conflict Resolution
- Member -Staff Conflict Resolution
ABOVE CCFCM COURSE CONTENT IS BASED ON BELOW MENTIONED SYLLLABUS APPPROVED BY UNIVERSITY OF MUMBAI:
COURSE 1: INTRODUCTION TO BUSINESS MANAGEMENT
UNIT I: INTRODUCTION TO MANAGEMENT
- Concept and definitions of Business Management
- Purpose and Scope of Management
- Basic Skills of Management
- Different levels in Management
UNIT II: PROCESS OF MANAGEMENT
- Planning
- Personal Management/Staffing
- Directing
- Controlling
UNIT III: OFFICE MANAGEMENT
- Concept, Meaning and Definition of Office Management
- Element of Office Management
- Function of Office Management
- Layout and Principle of Office Layout
UNIT IV: PRACTICAL ASPECTS
- Weight Training
- Thera ball and Resistance Band Training
- Pilates
- Functional Strength Training
COURSE 2: LEADERSHIP AND MANAGEMENT TECHNIQUES
UNIT I: FACILITY MANAGEMENT
- Factor Affecting Planning Facility for Sports and Activity based programme
- Criteria for Planning Facility for Sports and Activity based programme
- Developing multipurpose Indoor Facility
- Developing Outdoor Sports Facility and Facility Management
UNIT II: GYM PROGRAMME MANAGEMENT
- Characteristics of a Good Program Director/Manager
- Basic Responsibilities of a Program Director/Manager
- Organizational Structure and Staffing
- Organisation of Exercise Programme for Special Population
UNIT III: LEADERSHIP AND MANAGEMENT TECHNIQUE
- Leadership Definition, Past, Present and Future
- Leadership Behaviour and Theory
- Leadership Quality
- Management Techniques
UNIT IV: PRACTICAL ASPECTS
- Exercise for Special Population
- Project on Multipurpose Indoor Faculties
COURSE 3: MARKETING, FINANCE AND PERSONNEL MANAGEMENT
UNIT I: MARKETING MANAGEMENT
- Marketing Basics
- Four Ps in Marketing
- Branding- Marketing Mediums
- Public Relation
UNIT II: FINANCE MANAGEMENT
- Job descriptions
- Budget Development
- General Policies
- Concept of Profit & Loss and Balance Sheet
UNIT III: PERSONNEL MANAGEMENT
- Human Recourse Management- Staffing and Recruiting
- Selection Process and Interview
- Orientation, Development and Training of Employee
- Performance Management and Retention of Employee
UNIT IV: PRACTICAL ASPECTS
- Assignment on Balance Sheet
- Field Visit to Fitness Centre
COURSE 4: RISK AND SAFETY MANAGEMENT
UNIT I: RISK MANAGEMENT
- Standards and Guidelines for Risk Management
- Emergency Procedures
- Safety Measures
- Injury Privation
UNIT II: FIRST AID AND REHABILITATION MANAGEMENT
- Micro and Macro Trauma and Over Use Trauma
- Lower Back, Old Age and Postural Problem and their corrective measures
- Therapeutic Modalities and Rehabilitation
- Approach to Rehabilitation
UNIT III: ADHERENCE AND MOTIVATION
- Adherence
- Factor Influencing Exercise Adherence
- Motivation
- Methods for Enhancing, Maintaining Motivation to Exercise
UNIT IV: PRACTICAL ASPECTS
- PRICE Therapy and Cardio Pulmonary Resuscitation Course (CPR)
- Anthropometry and Body Composition
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