CCFCM– Course Syllabus

UNIT I: HISTORY OF FITNESS – WORLD & INDIA

• History of Organized Fitness – World and India
• Ancient till 19th Century
• 20th Century
• 21st Century till date

UNIT II: BELIEFS & PRACTICES OF FITNESS CONSUMERS

• Definition of Activity, Exercise and Sport
• Personal Values
• Reasons for Exercise & Sport
• Level of Fitness Awareness in Western, Far Eastern and South / Mid / South East Asian Society
• Level of Fitness Awareness in Indian Society
• Level of Fitness Awareness as a significant stimulator for engaging in Exercise & Sport
• Profile of prospective Consumer
• Physical Activity in practice / real life – Western, Far Eastern and South / Mid / South East Asian Society
• Implementable conclusions from research in Western, Far Eastern and South / Mid / South East Asian Society: Beliefs & Behaviour with reference to Physical Fitness Action
• Consumer Attitudes in Western, Far Eastern and South / Mid / South East Asian Society
• Consumer Attitudes in India

UNIT III: MEMBERSHIPS

• Customers
• Members
• Consumers
• Types of Memberships
• Membership Duration
• Membership Contracts
• Pricing
• Reasons for Enrolment, Retention, Attrition

UNIT IV: MARKETING, BRANDING & SALES

• Marketing Pathways
• Branding in Fitness Industry
• Sales Techniques
• Membership Sales Arithmetic
• Memberships Sales Phases
• Individual Membership Sales
• Corporate Membership Sales
• On-site Membership Sales
• Off-site Membership Sales
• Guided Tours for Members
• Digital Prospecting and Sales

UNIT V: MEMBERSHIP SERVICE – BUILDING A PRODUCT

• Membership Retention
• Membership Attrition
• Factors affecting Retention and Attrition
• Creating Service Culture
• Creating Membership Experiences
• Fitness Assessment & Periodization

UNIT VI: BUSINESS OF FITNESS

• General
  1. Concept and definitions of Business Management
  2. Purpose and Scope of Management
  3. Basic Skills of Management
  4. Different levels in Management
• Fitness
  1. Business Operating Models
  2. Build a Club? Or, buy it? Lease it or Manage it?
  3. What makes a Club Great?
• Finance
  1. Financial Models – accrual and cash accounting
  2. Budgeting, Forecasting, Generating Profitability
  3. Funding Business – raising capital, buying / selling club, leasing and sale leasebacks

UNIT VII: HUMAN RESOURCES

• General
  1. Human Recourse Management- Staffing and Recruiting
  2. Selection Process and Interview
  3. Orientation, Development and Training of Employee
  4. Performance Management and Retention of Employee
• Fitness
  1. Employees v/s contractors
  2. On-site, Off-site employees
  3. Compensation for different positions
  4. Permanent Employees v/s Freelancers (Personal Training)
  5. Employees’ Pre-requirements, Skill Sets
  6. HR alignment in Single Unit Clubs, Multi-Branch / Franchisee Operations
  7. Recruiting Selecting Team Leaders
• Legal
  1. Developing Contracts for Function Roles & Responsibilities, Compensation and other Terms & Conditions
  2. Statutory Laws
• Risk Management
  1. To Reduce Employee and Business Risk
  2. To Reduce Member and Business Risk
• Emergency Response
  1. Fire and other “Acts of God”, Law & Order Situations
  2. First Aid CPR AED
  3. Prevention of injury & accidents
  4. Establishing protocols & drills
• Legal Issues – documentation, licences

UNIT VIII: FACILITIES & EQUIPMENT

• Types of Facilities
• Spaces with Facility
• Design and Construction Process
• Costs Associated with Design and Construction
• Examples of Facility Areas Around the World
• In India
  1. Cardiovascular Equipment
  2. Strength Training Equipment
  3. Free Weights
  4. Frequently Used Equipment
• Purchase or Lease Equipment
• Layout of the Equipment – one common room or different compartments?

UNIT IX: FRONT OFFICE OPERATIONS

• Standard Operating Procedures
• Reception
• Sales Effort
• Fitness Assessment
• Fitness Exercise – Fitness and Group Exercise
• Child Care and support services – valet, concierge, etc
• Sports Activities / Departments

UNIT X: BACK OFFICE OPERATIONS

• Accounting
  1. Budgeting
  2. Maintaining Petty Cash Account
  3. Concept of Profit & Loss and Balance Sheet
• Housekeeping
• Maintenance
• Laundry
• Lockers and Changing Areas

UNIT XI: CLUB SPAS

• Types of Spas
• Facilities and Features
• Spa Equipment
• Spa Service Packages
• Spa Financials
• Spa Staffing

UNIT XII: CASE STUDIES

• Member Profiles
• Member-Member Conflict Resolution
• Member -Staff Conflict Resolution

UNIT XIII: PRACTICAL TRAINING –

• Advanced Strength Training – Level 1
• Fitness Assessment & Testing and Exercise Periodization
• Exercise & Fitness Psychology
• First Aid & CPR with AED